#SaaS
#web
Form-Page Optimization
Form-Page Optimization
Form-Page Optimization
Form-Page Optimization
Form-Page Optimization
Form-Page Optimization
Merchants can adjust script immediately based on data monitoring in order to enhance sales performance.
Merchants can adjust script immediately based on data monitoring in order to enhance sales performance.
Merchants can adjust script immediately based on data monitoring in order to enhance sales performance.
Merchants can adjust script immediately based on data monitoring in order to enhance sales performance.
Merchants can adjust script immediately based on data monitoring in order to enhance sales performance.
Merchants can adjust script immediately based on data monitoring in order to enhance sales performance.
Dec/2024~Feb/2025
Timeline
Sr. UX Designer
Role
Dec/2024~Feb/2025
Timeline
Sr. UX Designer
Role
Background
Background
Optimize the entire fill-in page to reduce the effort of user information verification and filling.
Optimize the entire fill-in page to reduce the effort of user information verification and filling.
Problems & Insights
Problems & Insights
The overall experience is fragmented & the verification is difficult
The overall experience is fragmented & the verification is difficult
1
Car rental users spend the longest time on the filling page, and there is little difference between new and old customers
1
Car rental users spend the longest time on the filling page, and there is little difference between new and old customers
1
Car rental users spend the longest time on the filling page, and there is little difference between new and old customers
2
Information weight is unbalanced, and users need to think more about verification and decision-making
2
Information weight is unbalanced, and users need to think more about verification and decision-making
2
Information weight is unbalanced, and users need to think more about verification and decision-making
3
Affects users' ordering mindset and requires them to check more information
3
Affects users' ordering mindset and requires them to check more information
3
Affects users' ordering mindset and requires them to check more information
4
Among car rental users, 42.5% are air ticket users. Due to the weak perception of the icon (click rate 6.73%), users need to manually complete the information or edit the information in multiple steps.
4
Among car rental users, 42.5% are air ticket users. Due to the weak perception of the icon (click rate 6.73%), users need to manually complete the information or edit the information in multiple steps.
4
Among car rental users, 42.5% are air ticket users. Due to the weak perception of the icon (click rate 6.73%), users need to manually complete the information or edit the information in multiple steps.
Goals
Goals
1
Improve verification efficiency
1-1. Aiming at the user order mindset, optimize the necessary information on the form page and display it on the first-level page 1-2.Simplify & prioritize the information
1
Improve verification efficiency
1-1. Aiming at the user order mindset, optimize the necessary information on the form page and display it on the first-level page 1-2.Simplify & prioritize the information
1
Improve verification efficiency
1-1. Aiming at the user order mindset, optimize the necessary information on the form page and display it on the first-level page 1-2.Simplify & prioritize the information
2
Reduce the effort of filling in information pages
2-1. Establish association with frequent travel card, the first-level page can highlight default value information to improve filling efficiency 2-2.Maximize default value and reduce user filling content: *Access public common contact information *Support quick selection of flight number
2
Reduce the effort of filling in information pages
2-1. Establish association with frequent travel card, the first-level page can highlight default value information to improve filling efficiency 2-2.Maximize default value and reduce user filling content: *Access public common contact information *Support quick selection of flight number
2
Reduce the effort of filling in information pages
2-1. Establish association with frequent travel card, the first-level page can highlight default value information to improve filling efficiency 2-2.Maximize default value and reduce user filling content: *Access public common contact information *Support quick selection of flight number
Competitor Analysis
Display Optimization
Display Optimization
Compared with competing products, it is necessary to avoid users repeatedly confirming repeated or unimportant information. Car parameters may be secondary information, which will not be displayed by Klook and Booking.
Compared with competing products, it is necessary to avoid users repeatedly confirming repeated or unimportant information. Car parameters may be secondary information, which will not be displayed by Klook and Booking.
Display Optimization
Display Optimization
1. The overall filling page layout is controlled within one screen, and all driver information can be seen.
1. The overall filling page layout is controlled within one screen, and all driver information can be seen.
2. Compared with competing products, the screen effect is not much different, but because Trip cancels the policy in the overall layout of the first-level page, the reimbursement voucher copy is located at the waist and tail of the page, occupying too much space, users need to spend more time to check, and need to be optimized.
2. Compared with competing products, the screen effect is not much different, but because Trip cancels the policy in the overall layout of the first-level page, the reimbursement voucher copy is located at the waist and tail of the page, occupying too much space, users need to spend more time to check, and need to be optimized.
UX Simplification
UX Simplification
Except for Klook, which needs to fill in the form on the floating layer, the filling process is relatively fragmented. The rest are mainly filled in and checked on the first-level page.
Except for Klook, which needs to fill in the form on the floating layer, the filling process is relatively fragmented. The rest are mainly filled in and checked on the first-level page.
Comparison of other BUs
Comparison of other BUs
Info Simplification
Info Simplification
The header information check section discloses the time, location, booking type and the current cancellation policy that is closely related to the order status.
The header information check section discloses the time, location, booking type and the current cancellation policy that is closely related to the order status.
Display Optimization
Display Optimization
Compared with other BUs, the screen effect is not much different. The first screen of the flight and hotel service displays the important passengers and guests filling modules.
Compared with other BUs, the screen effect is not much different. The first screen of the flight and hotel service displays the important passengers and guests filling modules.
Design Strategy
Design Strategy
In terms of the overall user order mindset, there are three steps: booking information verification, information input, and conversion stimulation.
The old version is more laborious and requires more information to be verified back and forth. The new version is more efficient.
In terms of the overall user order mindset, there are three steps: booking information verification, information input, and conversion stimulation.
The old version is more laborious and requires more information to be verified back and forth. The new version is more efficient.
Staged design
Staged design
Information Prioritization
Information Prioritization
Information Prioritization: divide information into the following categories based on task relevance.
Information Prioritization: divide information into the following categories based on task relevance.
UX Lightening Strategy
UX Lightening Strategy
Shorten operation to add and edit driver routes
Shorten operation to add and edit driver routes
Outcomes
Outcomes
Average page dwell time -8.8%, pre-order conversion increased by 2.5% (relative value), pre-order sales increased by 2.7% (relative value)
Average page dwell time -8.8%, pre-order conversion increased by 2.5% (relative value), pre-order sales increased by 2.7% (relative value)
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