#SaaS
#in-App web
Work Space Mobile APP
Work Space Mobile APP
Work Space Mobile APP
Work Space Mobile APP
Work Space Mobile APP
Work Space Mobile APP
Redesign the member mobile APP of Kafnu
Redesign the member mobile APP of Kafnu
Redesign the member mobile APP of Kafnu
Redesign the member mobile APP of Kafnu
Redesign the member mobile APP of Kafnu
Redesign the member mobile APP of Kafnu
2018~2019
Timeline
Product Designer
Role
2018~2019
Timeline
Product Designer
Role
Background
Background
Kafnu provides global co-working spaces tailored to local needs in Taipei, Hong Kong, Sydney, Ho Chi Minh, and Sri Lanka. The Kafnu Member Mobile App simplifies facility bookings and fosters community interaction, offering users quick access to preferred spaces and a versatile discussion platform.
Kafnu provides global co-working spaces tailored to local needs in Taipei, Hong Kong, Sydney, Ho Chi Minh, and Sri Lanka. The Kafnu Member Mobile App simplifies facility bookings and fosters community interaction, offering users quick access to preferred spaces and a versatile discussion platform.
Goal
Goal
Redesign Kafnu Member Mobile APP. In addition to aligning with the Brand Guidelines, it's essential to understand user behavior and optimize the existing user experience.
Rebranding Guideline (Short extract)
Rebranding Guideline (Short extract)
As illustrated above, the clear space for the logo is measured by using the height of the ‘K’.
When using the ’K’ as a profile icon, it should occupy no more than 70% of the total square area. The remaining area should be left clear.
Color
How it works?
How it works?
Current Version
Current Version
The APP shared the codebase with the global Kafnu APPs. It hasn't been optimized for the Taipei & HK market in terms of UI and UX since it has built.
Research
Before starting the project, I conducted a survey and interviews with potential users to understand their basic needs for our mobile app. We surveyed 45 people and found that the results as following :
🏢
🏢
85%
85%
Twice a week book rooms
Twice a week book rooms
📱
📱
66%
66%
Using Mobile to book
Using Mobile to book
🤝
🤝
71%
71%
Connect coworkers
Connect coworkers
User Journey Map
User Journey Map
The scenario set in this user journey map is based on the survey, describing a new member from on-boarding, view the working space, making a tour reservation, after sign-up, becoming a member, introducing him/herself with other members, interacting with the community, purchase event tickets, and use credits.
The scenario set in this user journey map is based on the survey, describing a new member from on-boarding, view the working space, making a tour reservation, after sign-up, becoming a member, introducing him/herself with other members, interacting with the community, purchase event tickets, and use credits.
Competitor Review
Competitor Review
Competitive analysis between the features of these 3 companies’ Mobile APPs, which gave us a better idea of what features we could include.
Competitive analysis between the features of these 3 companies’ Mobile APPs, which gave us a better idea of what features we could include.
Internal Workshop
Internal Workshop
The team and I then plotted the feasible ideas using "Impact" and "Effort" on the axis, in order to converge to a single solution that would both provide the most beneficial experience for the user, as well as the relative ease of actually implementable.
The team and I then plotted the feasible ideas using "Impact" and "Effort" on the axis, in order to converge to a single solution that would both provide the most beneficial experience for the user, as well as the relative ease of actually implementable.
The first priority should be focused on the two major functions that most affect social communication.
The first priority should be focused on the two major functions that most affect social communication.
1
Bookings
Meeting rooms, recording studio space, and sleep pods are essential facilities for members' daily use.
1
Bookings
Meeting rooms, recording studio space, and sleep pods are essential facilities for members' daily use.
1
Bookings
Meeting rooms, recording studio space, and sleep pods are essential facilities for members' daily use.
2
Message
Members join the membership because they hope to make friends here, so community-related messaging features are crucial.
2
Message
Members join the membership because they hope to make friends here, so community-related messaging features are crucial.
2
Message
Members join the membership because they hope to make friends here, so community-related messaging features are crucial.
Before & After
Before & After
Before
Bookings
Bookings
Excessive duplicate confirmation buttons.
Having too many duplicate confirmation buttons increases the time and cognitive effort users spend searching for the target button. Users need more time to differentiate between different buttons, thereby reducing operational efficiency and prolonging task completion time.
Excessive duplicate confirmation buttons.
Having too many duplicate confirmation buttons increases the time and cognitive effort users spend searching for the target button. Users need more time to differentiate between different buttons, thereby reducing operational efficiency and prolonging task completion time.
Solution
Ensure that remaining confirmation buttons are clearly labeled and visually distinct from each other. This helps users easily identify the correct button and reduces the likelihood of errors.
Ensure that remaining confirmation buttons are clearly labeled and visually distinct from each other. This helps users easily identify the correct button and reduces the likelihood of errors.
Before
Message
Message
Both survey and interview results show that the majority of participants pay attention to interaction with the community, such as chat & discussion feed and they would miss their way when they need to find these 2 functions separately.
Both survey and interview results show that the majority of participants pay attention to interaction with the community, such as chat & discussion feed and they would miss their way when they need to find these 2 functions separately.
Solution
I added a tab that let the users choose the feed & chat, and step-by-step guidance with tooltips was chosen by most participants because the clear format helped guide and engage the community.
I added a tab that let the users choose the feed & chat, and step-by-step guidance with tooltips was chosen by most participants because the clear format helped guide and engage the community.
Next Iteration
Next Iteration
The proposed solution was to design a user interface that corresponds with users’ motion and touch input and can arrange the viewing of the Shared workspaces in a 360 degree-video at anywhere and any place.
The proposed solution was to design a user interface that corresponds with users’ motion and touch input and can arrange the viewing of the Shared workspaces in a 360 degree-video at anywhere and any place.
Users can access and view shared workspaces from anywhere and at any time, providing flexibility and convenience for remote collaboration or on-the-go productivity.
Users can access and view shared workspaces from anywhere and at any time, providing flexibility and convenience for remote collaboration or on-the-go productivity.
